LG 77-Inch C4 OLED evo 4K Smart TV Features and Price in Kenya

The LG 77C4 OLED evo TV price in KES 573,000. It is a 77-inch 4K Smart TV that uses OLED evo display technology, where over 8.3 million self-lit pixels each produce their own light and switch off individually for absolute black, infinite contrast, and perfect colour from every angle. Unlike the entry-level B56 OLED, the C4 uses LG's upgraded OLED evo panel with Brightness Booster technology, delivering noticeably higher peak brightness than standard OLED while preserving all the Perfect Black and Perfect Colour advantages the technology is known for. It is powered by the α9 Gen7 4K AI Processor, a chip exclusive to LG OLED and not found in any LED or QNED TV, and supports Dolby Vision, Dolby Atmos, native 120Hz, and VRR up to 144Hz across all four HDMI 2.1 ports. The LG 77-Inch C4 OLED evo is available with a 2-year warranty, exclusively at Jumbo Mart in Nairobi.

Highlights:

• Display: 77-inch 4K OLED evo with Brightness Booster and Pixel Dimming
• Processor: α9 Gen7 4K AI Processor (OLED exclusive)
• Refresh Rate: 120Hz native
• HDR: Dolby Vision, HDR10, HLG, OLED Dynamic Tone Mapping Pro
• Gaming: 4K at 120fps, VRR up to 144Hz, G-Sync, FreeSync Premium, 0.1ms response

Display (OLED evo):

The C4 sits a meaningful step above the B56 in LG's OLED lineup because of the OLED evo panel. Standard OLED panels like the B56 produce outstanding blacks and accurate colours, but their peak brightness is limited compared to LED-based displays. OLED evo changes that by using LG's Brightness Booster technology, which increases the panel's maximum brightness significantly without sacrificing any of the contrast or colour accuracy that makes OLED the premium display technology of choice. The result is a panel that handles both dark cinema scenes and bright daytime content with equal authority, deeper blacks than any LED TV and brighter highlights than standard OLED. On a 77-inch screen, this is a genuinely cinematic viewing experience in any lighting condition.

Perfect Black, Perfect Colour:

Every pixel on the C4's OLED evo panel produces its own light independently and can switch off completely when showing black. This means the TV achieves a true, absolute black, not the very dark grey that even the best LED TVs with Local Dimming produce, but a pixel that contributes zero light to the image. The contrast ratio is effectively infinite. LG's Perfect Black technology has been independently verified by UL Solutions, and Perfect Colour has been certified by both UL Solutions and Intertek for 100% colour fidelity to the DCI-P3 standard. The panel also maintains consistent colour accuracy and contrast at viewing angles of up to 178 degrees, making the C4 just as impressive from the side of the room as it is from the centre.

α9 Gen7 AI Processor:

The α9 Gen7 is LG's most powerful AI processor for televisions and is reserved exclusively for OLED models, it is not available in any QNED or UHD LED TV. It uses a deep learning neural network to analyse every scene in real time and apply precise, targeted enhancements to picture and sound. AI Picture Pro recognises faces, objects, and backgrounds individually, applying different sharpening, colour, and contrast adjustments to each element rather than treating the entire frame as a single unit. OLED Dynamic Tone Mapping Pro optimises HDR performance on a frame-by-frame basis across thousands of individual zones, extracting maximum detail from both the brightest highlights and the deepest shadows simultaneously. On the audio side, AI Sound Pro powered by the α9 processor upmixes any stereo or surround content to a virtual 9.1.2 channel experience through the 40W 2.2 channel speaker system, a notably more powerful audio setup than the 20W 2.0 channel speakers found in the QNED and UHD ranges.

Dolby Vision and Dolby Atmos:

The C4 supports Dolby Vision, the most advanced HDR format available, using dynamic metadata to optimise brightness, contrast, and colour on a scene-by-scene basis throughout a film or show. Combined with Filmmaker Mode, which disables all post-processing and reproduces content exactly as the director and cinematographer intended, correct aspect ratio, frame rate, and colour grading, the C4 delivers the most authentic and intended viewing experience possible outside of a professional cinema. Dolby Atmos support through the built-in 40W 2.2 channel speaker system produces spatial, three-dimensional sound that moves around and above you, completing the cinema experience without requiring a separate soundbar. WOW Orchestra allows the TV and a compatible LG soundbar to work as a unified audio system for an even larger soundstage.

Gaming:

The LG C4 is widely regarded as one of the best gaming TVs in the world at any price, and the 77-inch model brings that performance to a genuinely large-screen format. All four HDMI 2.1 ports support 4K gaming at 120 frames per second simultaneously, with VRR ranging from 40Hz to 144Hz, the highest VRR ceiling available on a consumer TV at this screen size. NVIDIA G-Sync and AMD FreeSync Premium compatibility ensure tear-free, stutter-free gameplay regardless of the graphics card or console. The OLED panel's 0.1ms response time, certified for Excellent Gaming Performance by Intertek, means there is virtually zero delay between a controller input and what appears on the 77-inch screen. ALLM automatically switches to Game Mode when a console is connected, and Game Optimizer consolidates all gaming settings into one accessible dashboard. For PlayStation 5 and Xbox Series X owners in Kenya, the C4 represents the highest-performing TV environment their consoles can operate in.

Hands-Free Voice Control and Complete Smart Home Integration:

The C4 features Hands-Free Voice Control, meaning you can operate the TV simply by speaking, without picking up the remote at all. Google Assistant and Amazon Alexa are both built in, and ThinQ AI connects the TV to Apple HomeKit, Matter, and your entire smart home ecosystem. The included AI Magic Remote features a motion-controlled pointer and an AI button for instant access to personalised recommendations, AI Search, and AI Chatbot. AirPlay 2 and Google Cast allow wireless content sharing from iPhones, iPads, and Android devices. webOS24 with the Re:New Program guarantees software upgrades for up to 5 years.

Ultra-Slim Gallery Design:

The C4 has an ultra-slim panel profile with nearly invisible bezels that give it the appearance of a gallery installation rather than a conventional television. At just 23.5kg without the stand, it is remarkably lightweight for a 77-inch display, making wall installation straightforward. The No-Gap Wall Mount option allows the panel to sit flush against the wall with no visible gap, creating a genuinely gallery-worthy installation. When not being watched, Always Ready mode turns the screen into an art gallery, ambient display, or clock, so the TV contributes to the room's aesthetic even when switched off.

LG 77-Inch C4 OLED evo Full Specifications:

Pros

• OLED evo panel with Brightness Booster delivers higher peak brightness than standard OLED
• 8.3 million self-lit pixels with UL-verified Perfect Black and Perfect Colour
• α9 Gen7 AI Processor: LG's most powerful chip, exclusive to OLED televisions
• 120Hz native refresh rate for smooth motion in sport, film, and gaming
• All 4 HDMI 2.1 ports support VRR up to 144Hz, the highest available in this category
• 0.1ms response time, Intertek certified for Excellent Gaming Performance
• NVIDIA G-Sync, AMD FreeSync Premium, and Dolby Vision Gaming
• Dolby Vision and Dolby Atmos for the complete cinema format experience
• 40W 2.2 channel speaker system, double the output of the B56 OLED
• Hands-Free Voice Control without needing to pick up the remote
• Exceptionally lightweight at just 23.5kg for a 77-inch display
• 3 USB ports for maximum device flexibility
• webOS24 with 5-year software upgrade programme
• Apple HomeKit, Google Assistant, Alexa, AirPlay 2, and Matter all supported
• 2-year warranty

Cons

• OLED panels can carry a burn-in risk with extended static content, though LG's modern panels have significantly mitigated this concern
• Heavier investment than the 65-inch B56 OLED, suited for buyers who specifically need a 77-inch screen

Frequently Asked Questions (FAQs):

• What is the price of the LG 77-Inch C4 OLED evo in Kenya? The LG 77-Inch C4 OLED evo 4K Smart TV is priced at KES 573,000 at Jumbo Mart, Nairobi, with a 2-year warranty.
• What is the difference between the LG C4 OLED and the LG B56 OLED? The C4 uses an upgraded OLED evo panel with Brightness Booster, which delivers significantly higher peak brightness than the standard OLED panel in the B56. The C4 also uses the more powerful α9 Gen7 AI Processor versus the B56's α8 Gen2, achieves VRR up to 144Hz versus 120Hz, has 4 HDMI 2.1 ports versus the B56's 4 ports at the same spec but with a higher VRR ceiling, comes with a 40W 2.2 channel speaker system versus the B56's 20W 2.0, and includes Hands-Free Voice Control.
• What is the difference between the LG 77-Inch C4 and the LG 65-Inch B56? Beyond the 12-inch difference in screen size, the C4 uses an OLED evo panel with Brightness Booster for higher peak brightness, the α9 Gen7 processor which is exclusive to OLED evo models, VRR up to 144Hz versus 120Hz on the B56, a 40W speaker versus 20W, and Hands-Free Voice Control. The C4 represents a premium step up in both size and display quality.
• Where can I buy the LG 77-Inch C4 OLED evo in Kenya? It is available in stock at Jumbo Mart, Nairobi CBD, with same-day and next-day delivery within Nairobi and countrywide shipping across Kenya.
• Does the LG 77C4 support Netflix, YouTube, and streaming in Kenya? Yes. It runs webOS24 with built-in access to Netflix, YouTube, Prime Video, Disney+, Apple TV, and many more streaming services right from the home dashboard.
• Does the LG C4 OLED work with DStv, GoTV, and Zuku decoders in Kenya? Yes. All four HDMI 2.1 ports allow you to connect a decoder, gaming console, soundbar, and another device simultaneously without swapping cables.
• Is the LG 77C4 OLED evo good for gaming? It is among the best gaming TVs in the world. All four HDMI 2.1 ports support 4K at 120fps, VRR up to 144Hz, G-Sync, FreeSync Premium, and Dolby Vision Gaming. The 0.1ms response time is certified by Intertek. It is fully optimised for PlayStation 5, Xbox Series X, and gaming PCs.
• Is OLED burn-in a concern on the LG C4? LG's modern OLED evo panels include multiple built-in technologies to prevent burn-in, including automatic pixel refreshing and screen shift. For normal everyday viewing involving varied content, gaming, and streaming, burn-in is not a practical concern. Only extended display of static images at high brightness over thousands of hours continuously presents any meaningful risk.
• Does the LG 77C4 support wall mounting? Yes. It is VESA mount-compatible at 300x200mm. At just 23.5kg, it is light enough for a straightforward wall installation, and the optional LG No-Gap Wall Mount allows the panel to sit completely flush against the wall.
• What is the warranty on the LG 77C4 at Jumbo Mart Kenya? It comes with a 2-year warranty through Jumbo Mart.

More Options at Jumbo Mart Kenya:

• LG 65-Inch B56 OLED 4K Smart TV
• LG 75-Inch QNED80A 4K QNED Smart TV
• LG 75-Inch QNED70A 4K QNED Smart TV
• LG 75-Inch 75UA80006 4K UHD Smart LED TV